Do you remember the “guaranteed Irish” sign that you used to see on all the products, the little symbol that when you saw it, you knew the product was fairly sound and very Irish. A little mark you could trust.

Well, Una Healy has developed a new mark, one that also helps consumers trust a product, service or brand. It’s the one that lets you know that a human has created the piece and that it hasn’t been AI generated.

This little mark could be a game changer for artists (like myself) whose work sometimes drowns in a sea of AI slop. AI is everywhere and a lot of times it’s being used for the wrong purposes i.e. deception.

Una saw a need for an indicator that when used by an artist or company, would ensure the consumer that what they were investing in came from a real human. It's a celebration of human ingenuity.

I was very proud to sign up to Una’s ever growing global community of human celebration. As you’re probably aware, Sin Scéal Eile is very human focused. We tell real stories, in real voices, face to face, every day. It’s the most anti-AI generated project possible!